About MAX Potential

Who We Are

MAX Potential was born out of a desire to redefine what youth basketball could be. Too often, young athletes find themselves in environments where the focus is on winning at all costs, rather than on true learning and growth. This kind of pressure can overshadow the joy of the game and stifle the development of essential skills that go beyond the court.

The inspiration for MAX Potential comes from personal experiences with youth basketball, where it became clear that the traditional approach wasn’t working for every player. Watching a young athlete struggle to find their place in a system that didn’t value their unique potential highlighted the need for something different—an approach that prioritizes learning, adaptability, and the love of the game over immediate results.

MAX Potential is built on the belief that basketball should be a platform for growth, both as a player and as a person. Our training focuses on modern, science-backed methodologies which helps athletes develop the ability to think critically, adapt quickly, and play with purpose. We aim to create an environment where players are encouraged to explore, make mistakes, and learn from them, all while fostering a deep connection to the game.

Our program is just getting started, but the mission is clear: to create a space where young athletes can thrive without the pressure of traditional expectations. We’re committed to nurturing players who are confident yet humble, competitive yet respectful, and passionate yet grounded.

At MAX Potential, we’re not just preparing athletes for their next game—we’re helping them develop the skills and mindset that will serve them throughout their lives. We invite you to be part of this journey, where the focus is on long-term growth, continuous learning, and finding joy in every step of the process.

Tahj Holden

Tahj Holden is dedicated to mentoring and developing the next generation of athletes and leaders. With a background that spans championship basketball and a successful career in finance, Holden brings a unique perspective to his coaching. After achieving success on the court, including winning a national championship and playing professionally overseas, he transitioned into coaching, where his approach centers on more than just athletic performance. Holden has consistently guided his teams to success at the high school level, shaping numerous athletes who have gone on to play at the collegiate and professional levels. His coaching philosophy focuses on building character, resilience, and life skills, preparing his players for success both on and off the court.

Holden’s journey off the court has been just as impactful. He spent over a decade in the finance industry, where he honed his leadership skills. This blend of high-level sports and professional experience informs his coaching today. For Holden, the most meaningful work is what he’s doing now—helping young athletes become well-rounded, confident individuals ready to excel in all areas of their lives. Through his commitment to developing both the person and the player, Holden is shaping a legacy that goes far beyond the game.